In the post epidemic stage, with the recovery of domestic economy, driven by domestic and international double cycle macro policies and the continuous upgrading of user consumption, the concentration advantage of mainstream home textile enterprises in the medium and high-end market has appeared. In order to comply with this trend, home textile enterprises have built a multi brand matrix to meet consumers’ pursuit of high-quality life. Based on the brand’s insight into the competitive situation in this segment, recently, based on the in-depth insight into the home textile industry, lolai and Euromonitor International jointly issued the white paper report on China’s high-end bedding market, conducted an in-depth study on China’s high-end bedding, and studied and analyzed the overall market scale, growth rate, thrust, resistance and barriers of high-end bedding, Deeply understand the main market scale and development process of each enterprise, and predict the development prospect of high-end bed products in the next 2-3 years.
Define high-end bedding standardization
Bedding refers to the kit, quilt core and pillow core placed on the bed for people to use during sleep. High end bedding mainly refers to bedding made of advanced technology or scarce materials. The retail price of high-end bedding is generally more than 3000 yuan. The main composition and mainstream classification core of high-end bedding are three categories: kit, quilt core and pillow core.
The domestic high-end bedding market has experienced the germination and cultivation period of introducing foreign brands and foreign technology, and now the development period of independent research and development technology of domestic excellent home textile enterprises